
New to Real Estate Investing? Start here. These are the must-know lending terms for flips, rentals, and small developments.
Real estate investing, whether you’re flipping houses or building a fourplex, means learning a new financial language. Private loans can be powerful tools, but acronyms like LTV or ARV often sound like alphabet soup to newcomers.
This guide breaks down key terms in private lending and hard money financing, with clear definitions and examples. The goal: help you speak the language of real estate finance and understand how a local lender like Cetan Funds can be a strategic partner.
Definition: A hard money loan is a short-term real estate loan based primarily on the property’s value, not the borrower’s credit.
Example: You find a fixer-upper that needs to close in 10 days. A bank won’t move that fast, but a hard money lender like Cetan Funds could approve and fund the deal in time—focusing on the property as collateral so you can start renovations immediately. In these scenarios, hard money lenders can move faster than traditional lenders.
#2. Private Lender
Definition: A private lender refers to any non-depository individual or private company, like Cetan Funds, that lends money for business/investment purposes typically on real estate . These lenders use their own capital or investor-backed funds to finance loans, typically offering quicker approvals and flexible terms than traditional banks. Hard money lenders are almost always private lenders, but not all private lenders are hard money lenders.
Example: If a borrower doesn’t qualify for a bank loan due to limited credit history, a local private lender may still provide funding for a house flip. For example, a Portland investor might secure financing from Cetan Funds to renovate a rental property. With a strong understanding of the market and project potential, Cetan Funds prioritizes property value and the renovation plan over credit score. The result is a fast, common-sense loan approval that a traditional lender might have declined.
#3. Pooled Private Equity Fund
Definition: A pooled private equity fund is an investment fund that combines capital from investors. The fund managers then use that combined capital to finance a diversified portfolio of loans or real estate projects. This structure reduces risk for both investors and borrowers and allows for faster, more stable funding. Some funds, like Cetan Income Fund, require investors to have a high net worth (i.e. be accredited), while others, like Cetan Opportunity Fund, have lower financial qualifications but only allow investments from residents of a certain state (e.g. Oregon).
Example: Cetan Funds is a pooled private equity fund backed by nearly 200 investors. Unlike many private money lenders, Cetan doesn’t match loans to individual investors or rely on banks or Wall Street. Instead, it manages its own capital through the Cetan Income Fund and Cetan Opportunity Fund, with principals directing underwriting decisions and selecting each project—ensuring stable, secure financing for borrowers.
#4. Loan-to-Value (LTV) Ratio
Definition: LTV is a key risk metric for lenders—lower LTV means more borrower equity and less lender risk. A 70% LTV, for example, means the lender finances 70% of the property’s value, with the borrower covering the remaining 30%. Cetan Funds typically lends up to 70–75% LTV, providing responsible leverage that enables quick action while preserving strong equity.
Example: If a real estate investor plans to purchase a $200,000 property, a loan with a 70% LTV means the lender would finance $140,000, leaving the investor responsible for the remaining $60,000. In the case of a fix and flip, lenders like Cetan Funds can base their LTV on the after-repair value. So in the example above if that property was going to be rehabbed and upon completion it was projected to be worth $350,000, Cetan Funds could potentially finance up to $245,000 of the project costs (70% of $350,000).
#5. After-Repair Value (ARV)
Definition: ARV stands for After-Repair Value, which is the estimated market value of a property after you’ve completed renovations or improvements. This term is crucial for house flippers and developers because it helps determine how much profit a project might yield and how much a lender might finance. Many private lenders will consider the ARV when structuring a loan, especially for fix-and-flip projects (see above).
Example: If an investor buys a fixer-upper for $150,000 and plans $50,000 in upgrades with a $250,000 ARV, a private lender like Cetan Funds may lend up to 70–75% of that ARV (about $175,000) to cover purchase and rehab costs. Knowing your ARV helps ensure the deal and financing support your investment goals.
#6. Promissory Note
Definition: A promissory note is a legally binding agreement where the borrower commits to repaying a loan under specific terms, including the amount, interest rate, repayment schedule, due date, and any penalties. It serves as the borrower’s formal promise to repay the lender.
Example: In private lending, including hard money loans, the promissory note is a core loan document outlining the borrower’s obligations and the lender’s rights. At Cetan Funds, all borrowers sign this note at closing to ensure clear, transparent repayment terms. It protects both parties and is essential to the funding process.
#7. Pre-Approval Letters and Fund Guarantee Statements
Definition: Pre-approval letters and fund guarantee statements are official letters issued by a lender confirming that financing has been pre-approved or that funds are guaranteed to be available for a specific project or purchase. These documents help demonstrate to sellers, brokers, or agents that the borrower has the financial backing needed to close the deal.
Examples: At Cetan Funds, we typically provide pre-approval letters or fund guarantee statements within hours for a pre-approved borrower, giving borrowers a clear advantage when acquiring properties by helping them demonstrate financial strength and the ability to close quickly in a competitive market.
#8. Points and Origination Fees
Definition: Points and origination fees are upfront charges paid to the lender to cover administrative and risk-related costs. A lender’s fees are shown as points. One point is equal to one percent of the loan amount. Typical origination fees on private loans range from 2 to 4 points. In other words, 2 to 4 percent of the total loan amount.
Example: For a $100,000 loan, a 3 point origination fee equals $3,000, typically deducted at closing. At Cetan Funds, fees generally range from 2 to 4 points, depending on the project and loan structure. These fees support fast approvals, in-house underwriting, and direct access to decision-makers, providing investors with both speed and flexibility.
#9. Bridge Loan
Definition: A bridge loan is short-term financing that provides immediate cash while an investor awaits long-term financing or a property sale. It bridges the gap between transactions, allowing borrowers to act quickly on time-sensitive opportunities without delays from traditional lenders or meet short-term financial needs that traditional lenders cannot help with.
Example: Bridge loans are ideal when borrowers need to close quickly or buy a new property before selling an existing one. Cetan Funds offers flexible terms, typically from 3 to 12 months, and up to 60 months in some cases. For example, a business owner used a Cetan bridge loan to fund deferred maintenance on a manufacturing plant, increasing its market appeal and enabling a successful sale. In another case, an investor used a Cetan bridge loan to complete a reverse 1031 exchange, where he purchased a new property before selling his current property and allowing him to payoff Cetan and defer his taxes when the current property sells.
#10. Construction Holdback
Definition: A construction holdback refers to funds that are set aside by the lender and released in stages as specific repairs or construction milestones are completed. This structure ensures that loan proceeds are used strictly for the intended improvements and protects both the borrower and the lender from misuse of funds.
Example: Holdbacks are commonly used in construction, fix-and-flip or rehab loans to fund property improvements. As the project progresses, borrowers submit draw requests with supporting documents, and the lender releases funds based on verified progress. At Cetan Funds, construction holdbacks are customized for each project; this ensures smoother execution and better cost control.
#11. Draw Schedule (Construction Draws)
Definition: A draw schedule outlines when loan funds are released in stages as a project meets key milestones. Instead of receiving the full amount upfront, borrowers access funds incrementally, often after progress is verified through inspections. This approach ensures proper use of funds, improves cash flow management, and reduces risk for both borrower and lender.
Example: Each “draw” corresponds to a specific stage of the project, such as site preparation, framing, roofing, or interior finishes. Borrowers submit draw requests with supporting documentation like invoices, receipts, or photos of completed work. At Cetan Funds, draw schedules are customized to the project’s scope and timeline. Draws are processed quickly with no fees, and interest is charged only on the funds that have been drawn, helping to keep financing costs lower during construction or renovation.
#12. Loan Term (Duration)
Definition: The loan term is the period a borrower has to repay the loan in full. In private and hard money lending, terms are typically short, often between 6 and 24 months, aligning with investment timelines for flips, bridge loans, or construction. These shorter terms give investors flexibility to complete projects or refinance without the long commitment of a traditional mortgage.
Example: Typically fix and flip loans are 6 to 12 months. Borrowers pay interest-only payments until they either sell and flip the property or the loan comes due at the 6 or 12-month mark. Some private lenders offer terms as short as 3 months and up to 60 months, depending on the project’s complexity and the borrower’s needs. At Cetan Funds, extensions are built in, giving borrowers added flexibility to manage unexpected delays.
#13. Collateral
Definition: Collateral is the asset, typically real estate, that a borrower pledges to secure a loan. It provides protection for the lender, who can recover funds by taking and selling the property if the loan is not repaid. In private and hard money lending, collateral is central to the approval process, with property value, condition, and location often carrying more weight than the borrower’s credit or income. Strong collateral can lead to more favorable terms and faster funding.
Example: At Cetan Funds, collateral typically includes the property being purchased, renovated, or refinanced. In some cases, additional real estate can be pledged to strengthen the loan request. The loan is secured by a deed of trust, giving Cetan Funds legal rights to the property if the borrower defaults. Using real estate as collateral allows Cetan Funds to provide fast, common-sense lending solutions while providing security for the Fund providing the capital for the loan.
#14. Prepayment Penalty
Definition: A prepayment penalty is a fee a borrower may be required to pay if they repay a loan before the agreed-upon term ends. Some lenders charge this to recover a portion of the interest income lost due to early repayment.
Example: Cetan Funds does not typically charge prepayment penalties if the project is completed as proposed, giving borrowers the freedom to repay their loans early—whether through a refinance or property sale—without incurring extra costs. This flexibility helps borrowers reduce interest expenses and maximize profits.

Understanding key lending terms helps borrowers navigate hard money financing with confidence and make informed decisions. For first-time and early-stage investors, this knowledge is essential for evaluating loan offers and communicating effectively with lenders.
Cetan Funds serves as more than just a lender; we are a trusted local partner offering fast approvals, flexible terms, and personalized service across Oregon and Southwest Washington. With in-house underwriting and funding often completed within a week, we enable investors to move quickly and seize opportunities.
Those looking to finance their next project or explore lending options are encouraged to contact Cetan Funds. With a commitment to client success and deep regional expertise, we help turn real estate goals into reality, one project at a time.
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General Investor FAQs
What is Cetan Income Fund’s Investment Objective?
Cetan Income Fund and Cetan Opportunity Fund (the “Funds”) are real estate debt funds that deliver consistent and attractive risk-adjusted returns to investors who seek preservation of capital and income.
Who Manages The Fund?
Our CEO, Mary Merriman, manages the Fund and lending operation. She has over 40 years of lending experience, holding a variety of executive-level positions at banks and an economic development lending organization. Steven Yett is actively involved in daily operations, fund management, and business development. Zach Smith is also an integral part of the team, leading loan originations and other business development activities. To learn more, please visit our Meet the Team Page or contact us.
Can Anyone Invest?
Cetan Income Fund: This Fund is only open to accredited investors with a net worth of $1,000,000 excluding their primary residence, or annual income of $200,000 for single filing status or $300,000 for joint filing status. This Fund is open to investors from anywhere in the United States.
Cetan Opportunity Fund: This Fund is only open to Oregon residents with either 1) a minimum annual gross income of $70,000 and a minimum net worth of $70,000 excluding their home, home furnishings, and automobiles; or 2) a minimum net worth of $250,000 excluding their home, home furnishings, and automobiles.
Can I Invest with IRA Funds?
Yes. Investors with a Self-Directed IRA account can invest in the Fund. Currently, we are well below our 25% threshold.
If you do not have a Self-Directed IRA account, we can help you create a self-directed IRA (SD-IRA) account and use those funds to invest in the Fund. Please contact us with questions and a list of IRA custodians we have worked with in the past.
How Do I Track My Account Balance?
We provide investors a secure online investor portal to access subscription documents, quarterly statements, fund financial information, investor updates, and tax documents.
How Do I Withdraw My Investment?
Every equity investment has a 12-month “lock-up” period where withdrawals are only allowed for hardships and early withdrawal fees may apply. After this “lock-up” period, investors may withdraw at any time with at least 60-day notice.
How is Risk Mitigated?
Management actively monitors our real estate debt fund and mitigates risk by deploying several strategies:
1. We maintain a diversified portfolio of loan types, loan purposes, and geographic locations in Oregon and SW Washington. Our loan types consist of residential and commercial loans with subtypes of new construction, rehab, acquisition and development, and bridge/term. We only finance business-purpose loans that provide funding for purchases, refinances, rehabs, new construction, and development.
2. The portfolio’s weighted average loan size is typically below $500,000, so our transactions are small. Therefore, the projects tend to be more resilient given the high demand for affordable housing and when faced with conditions that negatively affect the real estate market.
3. Generally, our loan-to-value (LTV) ranges are from 60-75% in Cetan Income Fund and 65-80% in Cetan Opportunity Fund, with a portfolio target of a weighted average LTV at 65% or less for Cetan Income Fund and 70% or less for Cetan Opportunity Fund. To determine value we complete an internal evaluation that uses a variety of sources, including an Automated Valuation Model, Broker Price Opinions, as well as our direct sourced market and comparable data. On properties with a unique purpose or for larger loans, we typically order appraisals.
4. Loans are typically secured with first position liens. Cetan Opportunity Fund may also selectively fund loans secured with second position liens.
5. In Cetan Income Fund, loan terms range from 6-36 months with the weighted average asset life in the loan portfolio target of 12-15 months. In Cetan Opportunity Fund, loan terms range from 6-60 months with the weighted average asset life in the loan portfolio target of 15 – 21 months.
6. We use leverage minimally as it is not a permanent funding strategy. Cetan Income Fund has a bank line of credit that is used to meet temporary liquidity needs but rests it at $0 frequently during the year. Cetan Opportunity Fund, on the other hand, was recently launched in 2023 and does not currently use leverage. Once the Cetan Opportunity Fund reaches $5 million in assets under management, we may establish a bank line of credit to use to meet temporary liquidity needs. Management will always limit leverage in both Funds to a maximum of 20 – 25% of assets under management.
Why Do Banks Not Make These Loans?
This is because of several factors, including regulatory constraints, banks’ large overhead expense making smaller loans unprofitable transactions, and obtaining a bank loan often takes too long, or the process of obtaining it is complicated and expensive.
Though the typical borrower is creditworthy, they are seeking a loan that is not readily available from traditional banks and credit unions. Cetan Funds addresses this credit and service void in the marketplace by taking reasonable risk while processing applications with speed, transparency, and accuracy.
What Distinguishes Cetan Funds From Other Non-traditional Lenders?
The Cetan Advantage is what sets us apart from other lenders. It provides borrowers superior lending experiences. As a result, our investors are well positioned to realize a positive investing experience as well. The Cetan Advantage embodies the following values:
- Expertise
- Partnership
- Efficiency
- Flexibility
- Integrity
How Are Returns Calculated and Earnings Distributed to Investors?
Both Funds fully distribute net income to all investors on a pro-rata basis quarterly. All investors are treated equally as we do not have a preferred return, classes of shares, or any other preferential treatment.
We close the accounting quarterly, derive the net income, and then our fund management software calculates the distributions to generate investor statements. Dividends may be withdrawn or reinvested in additional shares. Generally, it takes two to three weeks to close a quarter and distribute the earnings to investors.
Are Your Financial Statements Audited?
Yes, our financial statements are audited annually by a qualified CPA firm that specializes in private equity funds that include real estate debt funds and are posted for existing investors as well as available for interested investors.
What Type of Income Will My Earnings Be Considered?
Equity investors earn ordinary income and will receive a K-1 schedule for their tax returns. For IRA investors, Unrelated Business Taxable Income is generated but is limited to the amount of income that is generated from leverage; hence, it is a very small percent.
None of the information herein is to be construed as a solicitation, recommendation or offer to buy or sell any security, financial product, or instrument. Any projections or targets are aspirational only, are not guaranteed, and do not reflect past or current performance. Any report of past performance is no guarantee of any future performance. As with any investment, an investment in the Company is subject to risks, some of which could be substantial. No investment should be made in the Company by any investor who cannot afford to lose their entire investment. There are also restrictions on re-sale of Company securities and no investment should be made by any investor who cannot afford to hold the investment in the Company for a long period of time. This investment is only allowed and suitable for certain kinds of investors, who must have their investment status verified and confirmed in writing. No investment may be made, and no investment will be accepted unless the Company has received and approved the required written verification of each investor’s status.