
Private money lending can be an integral part of your real estate investments. When it comes to funding your next project, you may be wondering what the best options are and how the loans really work.
We’d like to shed light on how private money lending works to help you understand where private money comes from and how these loans can work to fund your next deal.

How Does Private Money Lending Work?
Private money lenders use private capital to fund loans, which are typically only used for business or investment purposes.
These loans are usually short-term. Private money loans offer financing for many situations, including residential and commercial construction, fix and flip rehabs, bridge loans for purchases or refinances, and land acquisition and development projects.
Here at Cetan funds, we have loan programs for all of these opportunities.
Sometimes private capital from a single private investor is used to fund these types of loans. However, it’s more common for borrowers to work with a lending company, like Cetan Funds, to ensure a reliable, experienced source of funding. (More on this later…)
Private money lending companies usually charge an origination fee, which is based on a certain percentage of the loan amount. These are known as points, and they cover the company’s overhead and operations.
Many companies also charge fees such as doc prep or processing fees, appraisal fees, credit report fees, and a host of other fees. Here at Cetan, we only charge a single administrative fee and consider most other fees, “junk fees.”
After the loan funds, the borrowers are charged interest each month. Most of these short-term loans charge interest-only payments.
Some charge interest on the full loan amount from day 1. Others only charge interest on the outstanding balance (like at Cetan Funds).
It’s important to know what your lender requires, so be sure to ask upfront. In any case, these interest payments go back to the lender to disburse to their investor(s).
The Ins and Outs of Private Money Lenders
When searching for the right private money lender for your project, you may come across several options to choose from.
Each type of investor has a different way that they originate and process their loans, and finding the one that works best for your individual needs will be one of the most important decisions you make for your project.
One type of lender you may find is an individual private investor. They can lend directly to borrowers using personal savings or self-directed retirement accounts.
This allows the investor to diversify their investment portfolio as they have full control over the types of projects they choose to fund.
The borrower may have a more challenging time finding an investor interested in their specific project. Also the investor may not have enough capital to take on many different projects at once, or may not have an appetite for certain investments.
It can also be risky borrowing from an individual for other reasons. For example, if something happened to that individual lender, it can put your funding source at risk.
Another type is a private lending company. Some companies function more like a broker for other private money lenders.
This type of private lending company can act as an intermediary, matching borrower loan requests with individual private investors. For their services, they charge a broker fee and often service the loan for the investor.
Another example of private lenders are direct lenders with private equity funds, like Cetan Funds. They raise capital from investors, pooling funds into structured investment vehicles.
The two Funds offered at Cetan Funds are the Cetan Income Fund and Cetan Opportunity Fund. Loans are funded directly from these private equity funds. The Fund, and its investors, own the entire loan portfolio rather than individual loans.
An advantage of this type of lender is that lending decisions are made in-house, allowing for greater flexibility and efficiency.
Institutional private lenders are one other type of funding source out there. These types of lenders often sell their loans to the “capital markets,” like hedge funds and global private equity firms.
This system is similar to the conventional mortgage secondary market of mortgage-backed securities, bought primarily by Fannie Mae and Freddie Mac.
But with private mortgage loans, instead of Fannie and Freddie, Wall Street firms are the typical buyers.
These loans have stricter underwriting requirements, which can lead to things like higher borrower down payments, slower closing times, and appraisal and inspection requirements.
In our opinion, working with a local, reliable private money lender with their own funding source and in-house streamlined process, is almost always the best way to go.
Why it Matters Where Loans Come From
As you can see, the funding sources for private money loans vary depending on the lender.
Loans can come from individual investors, private loan brokers, direct portfolio lenders with private equity funds or institutional lenders selling loans to outside firms. Which lender you work with can dictate the terms you may be offered on the loan.
Determining which type of lender you’re working with can be very worthwhile to ensure you can make the best possible informed decision of who to borrow money from.
Over the years, we’ve seen borrowers get in trouble when working with individual investors, brokers, and institutional lenders. Sometimes individual investors get skittish and don’t follow through.
We’ve also seen their available funds run out on borrowers, stalling projects or resulting in missed opportunities.
Brokers and institutional lenders, on the other hand, are often just playing the volume game. The more loans they close, the more money they make, without much of a long-term investment.
They get paid when the loan closes and move on after they get their fee, leaving the borrower behind.
Understanding where your private money comes from can help you understand the experience you’re going to get as a borrower.
You want a lender who will be there with you from start to finish, and then be a reliable source of capital as your business grows.
Why Choose Us As Your Private Money Lender?
Here at Cetan Funds, we feel that we hit the sweet spot between being a direct private lender and a larger hard money lending company.
We don’t have to broker to other private individual investors like some lenders our size, and we also do not broker or sell to a secondary market or Wall Street. We fund everything in-house with our own private equity funds.
This gives us the ability to better serve the borrowers, while providing strong, consistent returns to our investors. We’re invested in the success of our borrowers since our own capital is at risk.
One of our missions is to build strong long-term relationships with our borrowers too, so we can support them as their businesses grow. This then benefits us and our investors along the way as well.
It’s a win-win for everyone.

If you have more questions about how private money lending works, and which source of funding would be the best option for your next real estate project, give us a call or explore our website.
Our helpful staff is always ready to discuss financing options and can help guide you to the best fit for your project.
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General Investor FAQs
What is Cetan Income Fund’s Investment Objective?
Cetan Income Fund and Cetan Opportunity Fund (the “Funds”) are real estate debt funds that deliver consistent and attractive risk-adjusted returns to investors who seek preservation of capital and income.
Who Manages The Fund?
Our CEO, Mary Merriman, manages the Fund and lending operation. She has over 40 years of lending experience, holding a variety of executive-level positions at banks and an economic development lending organization. Steven Yett is actively involved in daily operations, fund management, and business development. Zach Smith is also an integral part of the team, leading loan originations and other business development activities. To learn more, please visit our Meet the Team Page or contact us.
Can Anyone Invest?
Cetan Income Fund: This Fund is only open to accredited investors with a net worth of $1,000,000 excluding their primary residence, or annual income of $200,000 for single filing status or $300,000 for joint filing status. This Fund is open to investors from anywhere in the United States.
Cetan Opportunity Fund: This Fund is only open to Oregon residents with either 1) a minimum annual gross income of $70,000 and a minimum net worth of $70,000 excluding their home, home furnishings, and automobiles; or 2) a minimum net worth of $250,000 excluding their home, home furnishings, and automobiles.
Can I Invest with IRA Funds?
Yes. Investors with a Self-Directed IRA account can invest in the Fund. Currently, we are well below our 25% threshold.
If you do not have a Self-Directed IRA account, we can help you create a self-directed IRA (SD-IRA) account and use those funds to invest in the Fund. Please contact us with questions and a list of IRA custodians we have worked with in the past.
How Do I Track My Account Balance?
We provide investors a secure online investor portal to access subscription documents, quarterly statements, fund financial information, investor updates, and tax documents.
How Do I Withdraw My Investment?
Every equity investment has a 12-month “lock-up” period where withdrawals are only allowed for hardships and early withdrawal fees may apply. After this “lock-up” period, investors may withdraw at any time with at least 60-day notice.
How is Risk Mitigated?
Management actively monitors our real estate debt fund and mitigates risk by deploying several strategies:
1. We maintain a diversified portfolio of loan types, loan purposes, and geographic locations in Oregon and SW Washington. Our loan types consist of residential and commercial loans with subtypes of new construction, rehab, acquisition and development, and bridge/term. We only finance business-purpose loans that provide funding for purchases, refinances, rehabs, new construction, and development.
2. The portfolio’s weighted average loan size is typically below $500,000, so our transactions are small. Therefore, the projects tend to be more resilient given the high demand for affordable housing and when faced with conditions that negatively affect the real estate market.
3. Generally, our loan-to-value (LTV) ranges are from 60-75% in Cetan Income Fund and 65-80% in Cetan Opportunity Fund, with a portfolio target of a weighted average LTV at 65% or less for Cetan Income Fund and 70% or less for Cetan Opportunity Fund. To determine value we complete an internal evaluation that uses a variety of sources, including an Automated Valuation Model, Broker Price Opinions, as well as our direct sourced market and comparable data. On properties with a unique purpose or for larger loans, we typically order appraisals.
4. Loans are typically secured with first position liens. Cetan Opportunity Fund may also selectively fund loans secured with second position liens.
5. In Cetan Income Fund, loan terms range from 6-36 months with the weighted average asset life in the loan portfolio target of 12-15 months. In Cetan Opportunity Fund, loan terms range from 6-60 months with the weighted average asset life in the loan portfolio target of 15 – 21 months.
6. We use leverage minimally as it is not a permanent funding strategy. Cetan Income Fund has a bank line of credit that is used to meet temporary liquidity needs but rests it at $0 frequently during the year. Cetan Opportunity Fund, on the other hand, was recently launched in 2023 and does not currently use leverage. Once the Cetan Opportunity Fund reaches $5 million in assets under management, we may establish a bank line of credit to use to meet temporary liquidity needs. Management will always limit leverage in both Funds to a maximum of 20 – 25% of assets under management.
Why Do Banks Not Make These Loans?
This is because of several factors, including regulatory constraints, banks’ large overhead expense making smaller loans unprofitable transactions, and obtaining a bank loan often takes too long, or the process of obtaining it is complicated and expensive.
Though the typical borrower is creditworthy, they are seeking a loan that is not readily available from traditional banks and credit unions. Cetan Funds addresses this credit and service void in the marketplace by taking reasonable risk while processing applications with speed, transparency, and accuracy.
What Distinguishes Cetan Funds From Other Non-traditional Lenders?
The Cetan Advantage is what sets us apart from other lenders. It provides borrowers superior lending experiences. As a result, our investors are well positioned to realize a positive investing experience as well. The Cetan Advantage embodies the following values:
- Expertise
- Partnership
- Efficiency
- Flexibility
- Integrity
How Are Returns Calculated and Earnings Distributed to Investors?
Both Funds fully distribute net income to all investors on a pro-rata basis quarterly. All investors are treated equally as we do not have a preferred return, classes of shares, or any other preferential treatment.
We close the accounting quarterly, derive the net income, and then our fund management software calculates the distributions to generate investor statements. Dividends may be withdrawn or reinvested in additional shares. Generally, it takes two to three weeks to close a quarter and distribute the earnings to investors.
Are Your Financial Statements Audited?
Yes, our financial statements are audited annually by a qualified CPA firm that specializes in private equity funds that include real estate debt funds and are posted for existing investors as well as available for interested investors.
What Type of Income Will My Earnings Be Considered?
Equity investors earn ordinary income and will receive a K-1 schedule for their tax returns. For IRA investors, Unrelated Business Taxable Income is generated but is limited to the amount of income that is generated from leverage; hence, it is a very small percent.
None of the information herein is to be construed as a solicitation, recommendation or offer to buy or sell any security, financial product, or instrument. Any projections or targets are aspirational only, are not guaranteed, and do not reflect past or current performance. Any report of past performance is no guarantee of any future performance. As with any investment, an investment in the Company is subject to risks, some of which could be substantial. No investment should be made in the Company by any investor who cannot afford to lose their entire investment. There are also restrictions on re-sale of Company securities and no investment should be made by any investor who cannot afford to hold the investment in the Company for a long period of time. This investment is only allowed and suitable for certain kinds of investors, who must have their investment status verified and confirmed in writing. No investment may be made, and no investment will be accepted unless the Company has received and approved the required written verification of each investor’s status.